Microsoft Advertising UETタグ構成ガイド
この記事では、Tealium iQタグ管理アカウントでMicrosoft Advertising UETタグを構成する方法について説明します。
Microsoft Advertising UETタグは、コンバージョンと再メッセージングを追跡するために使用されます。
タグのヒント
- マッピングを使用して:
- 標準の構成値を上書きする
- E-Commerce拡張の値を上書きする
- カスタムパラメータを渡す
- イベントトリガーを構成する
- Standardタブでカスタムプロパティ/パラメータにマッピングすると、そのパラメータがすべてのイベントと共に送信されます。Event Parametersタブを使用して、特定のイベントにのみデータを送信します
- 以下のE-Commerce拡張値をサポートしています:
- Order ID
- Order Sub Total
- Order Shipping
- Order Tax
- Order Currency
- Order Coupon/Promo Code
- List of Product IDs
- List of Names
- List of Brands
- List of Categories
- List of Quantities
- List of Prices
タグの構成
まず、タグマーケットプレイスに移動し、Microsoft Advertising UETタグを追加します(タグの追加方法について詳しくはこちらをご覧ください)。
タグを追加したら、以下の構成を行います:
- Tag ID: あなたのMicrosoft AdvertisingタグID
データマッピング
マッピングとは、データレイヤー変数からベンダータグの対応する宛先変数にデータを送信するプロセスです。変数をタグの宛先にマッピングする方法については、データマッピングを参照してください。
利用可能なカテゴリは以下の通りです:
Standard
| 変数 | 説明 |
|---|---|
| Tag ID | (tagid) |
| Event Category | (event_category) |
| Event Action | (event_action) |
| Event Label | (event_label) |
| Event Value | (event_value) |
| Error Description | (description) |
| Error Fatal | (fatal) |
| Method | (method) |
| Screen Name | (screen_name) |
| Search Term | (search_term) |
| Content Type | (content_type) |
| Content ID | (content_id) |
| List of Promotion Creative Names | (promotion_creative_name) |
| List of Promotion Creative Slots | (promotion_creative_slot) |
| List of Promotion IDs | (promotion_id) |
| List of Promotion Names | (promotion_name) |
| Custom Property/Parameter | (custom.myvar) |
E-Commerce
| 変数 | 説明 |
|---|---|
| Checkout Step | (checkout_step) |
| Checkout Option | (checkout_option) |
| Order ID | (order_id) (Overrides _corder) |
| Sub Total | (order_subtotal) (Overrides _csubtotal) |
| Shipping Amount | (order_shipping) (Overrides _cship) |
| Tax Amount | (order_tax) (Overrides _ctax) |
| Currency | (order_currency) (Overrides _ccurrency) |
| Promo Code | (order_coupon_code) (Overrides _cpromo) |
| List of Product IDs (product_id) (Overrides _cprod) | [Array] |
| List of Names (product_name) (Overrides _cprodname) | [Array] |
| List of Brands (product_brand) (Overrides _cbrand) | [Array] |
| List of Categories (product_category) (Overrides _ccat) | [Array] |
| List of Quantities (product_quantity) (Overrides _cquan) | [Array] |
| List of Prices (product_unit_price) (Overrides _cprice) | [Array] |
| List of Product Creative Names | |
| List of Product Creative Slots | |
| List of Product Location IDs |
Events and Engagements
| 変数 | 説明 |
|---|---|
| Add Payment Info (add_payment_info) | add_payment_info |
| Add to Cart (add_to_cart) | add_to_cart |
| Add to Wishlist (add_to_wishlist) | add_to_wishlist |
| Begin Checkout (begin_checkout) | begin_checkout |
| Checkout Progress (checkout_progress) | checkout_progress |
| Exception (exception) | exception |
| Generate Lead (generate_lead) | generate_lead |
| Login (login) | login |
| Page View (page_view) | page_view |
| Purchase (purchase) | purchase |
| Refund (refund) | refund |
| Remove from Cart (remove_from_cart) | remove_from_cart |
| Screen View (screen_view) | screen_view |
| Search (search) | search |
| Select Content (select_content) | select_content |
| Set Checkout Option (set_checkout_option) | set_checkout_option |
| Share (share) | share |
| Sign Up (sign_up) | sign_up |
| Timing Complete (timing_complete) | timing_complete |
| View Item (view_item) | view_item |
| View Item List (view_item_list) | view_item_list |
| View Promotion (view_promotion) | view_promotion |
| View Search Results (view_search_results) | view_search_results |
| Custom Event | Custom |
Product Audience Events
| 変数 | 説明 |
|---|---|
| Retail (retail) | retail |
| Travel (travel) | travel |
| Hotel (hotel) | hotel |
Event Parameters
| 変数 | 説明 |
|---|---|
| Event Category | event_category |
| Event Action | event_action |
| Event Label | event_label |
| Event Value | event_value |
| Custom Property/Parameter | Custom |
| Error Description | description |
| Error Fatal | fatal |
| Method | method |
| Screen Name | screen_name |
| Search Term | search_term |
| Content Type | content_type |
| Content ID | content_id |
| Checkout Step | checkout_step |
| Checkout Option | checkout_option |
| Order ID | order_id |
| Order Total | order_total |
| Revenue Value | revenue_value |
| Sub Total | order_subtotal |
| Shipping Amount | order_shipping |
| Tax Amount | order_tax |
| Currency | order_currency |
| Promo Code | order_coupon_code |
| List of Product IDs | product_id |
| List of Names | product_name |
| List of Brands | product_brand |
| List of Categories | product_category |
| List of Quantities | product_quantity |
| List of Prices | product_unit_price |
| List of Product Creative Names | product_creative_name |
| List of Product Creative Slots | product_creative_slot |
| List of Promotion Creative Names | promotion_creative_name |
| List of Promotion Creative Slots | promotion_creative_slot |
| List of Promotion IDs | promotion_id |
| List of Promotion Names | promotion_name |
Product Audience Parameters
| 変数 | 説明 |
|---|---|
| Product ID | ecomm_prodid |
| Page Type | ecomm_pagetype |
| Total Value | ecomm_totalvalue |
| Category | ecomm_category |
| Destination ID | travel_destid |
| Origin ID | travel_originid |
| Page Type | travel_pagetype |
| Start Date | travel_startdate |
| End Date | travel_enddate |
| Total Value | travel_totalvalue |
| Hotel Base Price | hct_base_price |
| Hotel Total Price | hct_total_price |
| Obfuscated Booking Reference Number | hct_booking_xref |
| Hotel Checkin Date | hct_checkin_date |
| Hotel Checkout Date | hct_checkout_date |
| Hotel Length of Stay | hct_length_of_stay |
| Hotel Partner ID | hct_partner_hotel_id |
| Hotel Page Type | hct_pagetype |
Product Audience - Retail
| 変数 | 説明 |
|---|---|
| Product ID | (ecomm_prodid) |
| Page Type (ecomm_pagetype) | [home, searchresults, category, product, cart, purchase, other] |
| Total Value | (ecomm_totalvalue) |
| Category | (ecomm_category) |
Product Audience - Travel
| 変数 | 説明 |
|---|---|
| Destination ID | (travel_destid) |
| Origin ID | (travel_originid) |
| Page Type (travel_pagetype) | [home, searchresults, offerdetail, conversionintent, conversion, cancel, other] |
| Start Date (travel_startdate) | [YYYY-MM-DD] |
| End Date (travel_enddate) | [YYYY-MM-DD] |
| Total Value | (travel_totalvalue) |
Product Audience - Hotel
| 変数 | 説明 |
|---|---|
| Hotel Base Price | (hct_base_price) |
| Hotel Total Price | (hct_total_price) |
| Hotel Checkin Date (hct_checkin_date) | [YYYY-MM-DD] |
| Hotel Checkout Date (hct_checkout_date) | [YYYY-MM-DD] |
| Hotel Length of Stay | (hct_length_of_stay) |
| Hotel Partner ID | (hct_partner_hotel_id) |
| Obfuscated Booking Reference Number | (hct_booking_xref) |
| Hotel Page Type (hct_pagetype) | [home, searchresults, property, cart, purchase, cancel, other] |
最終更新日 :: 2021年December月15日